TTABlog Test: Is “ELEPHANT LEARNING MATH ACADAMY” Confusable With “ELEPHANT GAMES” For Computer Game Software? – Trademark
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The USPTO refused to register the mark ELEPHANT Understanding
MATH ACADEMY for downloadable academic computer software applications
[LEARNING and MATH ACADEMY disclaimed], acquiring confusion likely
with the registered marks ELEPHANT Video games, in
regular people and in the logo variety shown down below, for,
inter alia, computer recreation software program and digital recreation
application for cell phones [GAMES disclaimed]. Effectively, the goods
overlap, but what about the marks? After the disclaimers,
what’s remaining in every mark but “ELEPHANT”? How do you
assume this came out? In re Elephant Studying, LLC, Serial No.
90556090 (July 13, 2022) [not precedential] (Impression by Judge Cindy
B. Greenbaum).
Power of the Cited Marks: Applicant argued
that ELEPHANT is a weak formative for computer software items, pointing
to ten or so use-dependent registrations for marks made up of the word
ELEPHANT (e.g., BUBBLES THE ELEPHANT, ELEPHANT TREASURES, and ASIAN
ELEPHANT). “Potentially additional importantly, the two cited
registrations and the previously mentioned third-bash registrations coexist with
Applicant’s recent registrations for the marks ELEPHANT
Mastering (Learning disclaimed) (Reg. No. 6178676)) and ELEPHANT AGE
(Reg. No. 6047589).” In gentle of all these registrations, the
Board concluded that the cited marks are entitled to “a
to some degree narrower scope of security than that to which marks with
inherently exclusive conditions usually are entitled.”
The Marks The Examining Attorney managed
that ELEPHANT is the dominant factor in the topic marks mainly because
it is the 1st phrase in each and every mark and is additional probable to be
amazed on the memory of a consumer. The Board, having said that, way too a
unique tack:
[T]he proof talked about over
demonstrates that the frequent term ELEPHANT is relatively weak due to
the numerous 3rd-occasion registrations for software. The various
connotations of the trailing phrases Game titles and Learning MATH ACADEMY
substantially contribute to the different commercial impressions of
the marks, as Game titles describes the laptop game titles recognized in the
cited registrations, and Finding out MATH ACADEMY describes the
goal of Applicant’s instructional mobile purposes, which
youngsters will use to master math.
The Board found the marks to be more dissimilar than very similar in
visual appeal, seem, indicating, and business effect. This getting
was bolstered by the existence of applicant’s two prior
registrations.
The Products and Channels of Trade: The broadly
worded computer system activity software discovered in the cited registration
ought to be presumed to encompass all types of activity application, which include
applicant’s video games that entertain and teach. In gentle of the
overlap in merchandise, the Board will have to presume that these overlapping
products travel via the similar, standard channels of trade to the similar
classes of consumers.
Conclusion: Inspite of the overlap in merchandise and
channels of trade, the Board identified the marks to be sufficiently
distinct to avoid a chance of confusion. And so it reversed
the refusal to register.
Read through remarks and put up your comment here.
TTABlogger remark: Superior to see that the Board
did not totally ignore the disclaimed wording.
The content material of this post is meant to supply a standard
tutorial to the matter make a difference. Professional tips ought to be sought
about your distinct conditions.
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